Best Beginnings Episode 23: Christian Guy on the urgency that early childhood deserves
"We can't just preach to the choir. We can't just keep talking to each other about how important this is. We've got to win more people over."
Christian Guy, Executive Director of the Royal Foundation Centre for Early Childhood
The gap between knowing and doing
Everyone agrees that the early years matter. That is not the problem. The problem, as Christian Guy has spent his career working out, is that agreement alone has never been enough to change anything.
Guy is Executive Director of the Royal Foundation Centre for Early Childhood, the organisation founded by the Princess of Wales to build a societal movement around the first five years of life. He came to the role from running an anti-trafficking NGO and before that the Centre for Social Justice. He is, in other words, someone who has spent a long time thinking about what it actually takes to shift a system, not just make a case.
His answer, as it emerges over the course of this conversation with Best Beginnings, is both clear and demanding: awareness is not enough, knowing is not enough and the field cannot afford to keep talking only to itself.
The climate comparison
The frame Guy reaches for, and the one the Princess of Wales has spoken about publicly, is climate change. Thirty or forty years ago, the science on climate sat on the margins. It was real, it was urgent and most of the people who needed to understand it didn't. Then something shifted. Pioneers made the case in hearts and minds. The conversation moved into the mainstream. Behaviours changed. Policy followed.
Early childhood, Guy argues, is in exactly that position now. The science is robust. The economic case has been made, with the costs of inaction well established. The field is aligned on what good looks like. What is missing is the mainstreaming that climate eventually achieved.
"The science still sits too often on the margins," he says, "not well enough understood by people who need to grasp it. We know as a field and a sector that we're convinced. But we can't just preach to the choir."
What the framework is for
The Shaping Us framework, developed by the centre with experts across more than thirty countries, is one attempt to address that gap. It defines thirty social and emotional skills that matter most for healthy development, drawn from child and adult development research, and designed to give practitioners, policymakers and the wider public a shared language for what good development looks like.
The Foundations for Life guide sits beneath it, unpacking the core ingredients of social development and the risk factors that can get in the way. The animated explainers, now used by practitioners including those at Babyzone hubs, take that science and make it accessible in a conversation between a health visitor and a family in need.
The goal, as Guy describes it, is not to produce content that sits on shelves. It is to put the best possible tools into the hands of the people already doing brilliant work on the front line and then to get out of the way.
A new lens for the earliest signs
One of the more concrete recent projects is the ADB scale, an infant observation tool the Princess of Wales encountered on a visit to Denmark. The tool, which comes with training for health visitors, is designed to help practitioners see the emotional and relational signals that babies communicate in their earliest weeks and months, and to spot early warning signs of withdrawal or attachment difficulties before they build into larger problems.
It started in two NHS areas. It is now operating across ten and is being prepared for a national rollout with the Institute of Health Visiting. It is a practical example of what Guy describes as the centre's role: spotting innovation, testing it and helping to scale what works.
What Reggio showed
When the centre visited Reggio Emilia in northern Italy, what they found was a working model of what happens when a city genuinely commits to early childhood over the long term. The story begins just after the Second World War. The men of the city wanted to build a theatre. The women said no: build preschools. The women won.
Decades later, Reggio has become one of the most celebrated examples of early childhood investment anywhere in the world. What struck Guy was not just the approach within the preschools, but the framing. In Reggio, early childhood is not justified by its future economic return. It is supported because every child deserves a childhood that is safe and adventurous and loving. That is reason enough.
What parents most need to hear
For parents listening to this conversation, Guy's message is simple. The mundane moments matter. Wiping down the high chair, cutting another piece of cheese, changing a nappy in the rain: these are not the backdrop to the important moments. They are the important moments.
"Sometimes you're kind of watering that seed and you don't see it shooting up for a long time," he says. "But it's those everyday moments, sometimes the most mundane moments, when you just make that choice to look at your baby, to interact, to be present. They are game-changing things to do."
He is equally clear that good enough is good enough. The pressure of social media, the perfect days out, the spotless homes: none of it is what the science points to. What the science points to is consistency, presence and the ordinary texture of a loving relationship.
The moment we're in
Guy is, by his own admission, perhaps too glass-half-full. But the optimism he expresses at the end of this conversation does not feel empty.
In a world of division and disconnection, early childhood is, he argues, the one issue that can unite absolutely everybody. The next generation should do better than the current one. That is not a contested political position. It is something that people get behind regardless of party or circumstance, in Grimsby and Nairobi and everywhere in between.
He thinks this is a moment. The challenges of the current era, from technology to climate to conflict, are creating a genuine opening for early childhood to be treated with the urgency it deserves. The question is whether the field can seize it.
The centre's work on technology and family life, understanding how parents navigate screens and the impact of what Guy calls techno-ference on connection in the early years, is the latest example of trying to meet families where they are. The princess's essay on the power of connection in a distracted digital world landed because it named something real. The job now is to turn that recognition into practical support.
The science is on the side of families. The centre's bet is that that is enough to build a movement, if the work is done to bring it to the people who need to hear it.
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Find out more about the work of The Royal Foundation Centre for Early Childhood.

