.png?width=2000&name=Baby%20Buddy%20Banners%20(1).png)
Trusted support for every family, everywhere
Baby Buddy is a free, clinically informed parenting app that supports families from pregnancy through a child’s second birthday. Written at a reading age of nine, it offers accessible, evidence-based guidance in multiple formats, including short articles, videos and interactive tools.
From March 2025, Baby Buddy became part of Babyzone, ensuring families can continue to access inclusive, evidence-based guidance alongside our relational hubs. By connecting our physical spaces with an always-on digital offer, we’re building a seamless ecosystem of support.
Early results show strong synergy, with nearly 2,000 new Baby Buddy registrations in Babyzone localities in the last six months. Families are telling us they value having consistent, stigma-free support that extends beyond hub visits and into everyday life.
Integrating Baby Buddy directly advances Babyzone’s strategic flywheel, amplifying our reach through digital and open access, while reinforcing our mission to build confident, knowledgeable parents and practitioners. With over 2.5 million pieces of content consumed in 2025, it transforms the Babyzone ecosystem into a seamless loop of practice, learning and digital connection, accelerating the systems change at the heart of our 2025–2030 strategy.
What makes Baby Buddy different
- Personalised: Daily tips and reminders tailored to mums, dads and co-parents.
- Inclusive: Content designed for LGBTQ+ families and diverse parenting journeys.
- Accessible: Data-light, works offline, and includes a 24/7 mental-health text messenger for those who need support anytime.
Working hand-in-hand with local services
In 2025 Baby Buddy collaborated closely with maternity and early-years teams across the country, from NHS North East London and Surrey Heartlands ICB, to GPs, infant-feeding specialists and local authorities in Southwark, Birmingham, Brent, Walsall and beyond.
Together, we helped families access trusted information that complements face-to-face care.
Contact us
At any time you can email babybuddy@babyzone.org.uk to remove your Baby Buddy account and delete all your data, or discuss your consent if you’ve participated in a Baby Buddy video.
Baby Buddy will continue to be free, advert free and endorsed by all key organisations.
Baby Buddy App Features:
Personalised Daily Updates, Advice & Bite-Sized Tips
Video Library Containing More Than 300 Clips
Personal Care & Support Plans
A Free & Confidential 24/7 Emotional Support Text Line
Choice of Birth Location
And Much More!
Baby Buddy is designed to be accessible and useful to all parents, regardless of age, education level, employment status, or ethnic background.
Endorsed by
A recipient of the AXA PPP, Guardian Public Service Digital and Technology, and RCM Midwifery awards, Baby Buddy is endorsed by several Royal Colleges and leading health organisations:
.png?width=5000&height=3000&name=RCOG%20(1).png)
.png?width=3177&height=3982&name=RC%20Psych%20(2).png)
.png?width=5000&height=3000&name=Royal%20College%20of%20General%20Practitioners%20(2).png)
.png?width=5000&height=3000&name=Paediatric%20Dentistry%20(1).png)
-1.png?width=5000&height=3000&name=CPHVA%20(1)-1.png)
What Parents Are Saying
Trusted by thousands of families worldwide
Recommended by our health visitor as a trusted educational guide. Really enjoy it. It personalises your partner's/ baby's names too if you wish. Highly recommend!
Best baby app, the content is great. Daily short articles tailored to your baby's age, always really relevant and interesting not just the same old obvious stuff. You tell the app your baby and partner's names and it uses them in the article which makes it feel really personal. 100% recommend!
I love this app. The information is given in a really simple, easy to understand way and I found the daily articles during pregnancy really reassuring. It's nice to have daily updates on things to think about but without it being too much information at once.
Great little app, with a lot of useful and interesting information that I wouldn't necessarily think to search for. Helpful daily tips, and it's good for keeping an eye on weight progression. I like that I can record all my baby's 'firsts' in one place, and can attach photos.
Great app with useful information from a trustworthy source (the NHS) and you can share it with a partner/co-parent so you can both be involved. Excellent.
Recommended by our health visitor as a trusted educational guide. Really enjoy it. It personalises your partner's/ baby's names too if you wish. Highly recommend!
Best baby app, the content is great. Daily short articles tailored to your baby's age, always really relevant and interesting not just the same old obvious stuff. You tell the app your baby and partner's names and it uses them in the article which makes it feel really personal. 100% recommend!
I love this app. The information is given in a really simple, easy to understand way and I found the daily articles during pregnancy really reassuring. It's nice to have daily updates on things to think about but without it being too much information at once.
Great little app, with a lot of useful and interesting information that I wouldn't necessarily think to search for. Helpful daily tips, and it's good for keeping an eye on weight progression. I like that I can record all my baby's 'firsts' in one place, and can attach photos.
Great app with useful information from a trustworthy source (the NHS) and you can share it with a partner/co-parent so you can both be involved. Excellent.
Very helpful for expecting father; I've found the information and daily articles very helpful as we expect our first baby. It's great to have information there for baby, mother, and father to ensure we're all healthy and happy. Definitely recommend
Invaluable: The daily information was invalunable in helping me navigate the first year of motherhood. Not sure how I would have coped without it!!
Best app: Thanks to baby buddy I gained my confidence back after first week of colic. I like how it's structured and I know what to do and expect every week of my daughter's development.
Amazing: This has really helped me get a deeper understanding of how my partner is feeling. The app has completely shocked me for what thought it would be and I use it every day. As a younger dad it also provides material to better help me understand what's to come and it has videos of other younger dads experiences and how to overcome possible judgment from other people. My partner also uses this app
Love it: So informative and user friendly. It's been such a gentle guide for my first time parenting.
Very helpful for expecting father; I've found the information and daily articles very helpful as we expect our first baby. It's great to have information there for baby, mother, and father to ensure we're all healthy and happy. Definitely recommend
Invaluable: The daily information was invalunable in helping me navigate the first year of motherhood. Not sure how I would have coped without it!!
Best app: Thanks to baby buddy I gained my confidence back after first week of colic. I like how it's structured and I know what to do and expect every week of my daughter's development.
Amazing: This has really helped me get a deeper understanding of how my partner is feeling. The app has completely shocked me for what thought it would be and I use it every day. As a younger dad it also provides material to better help me understand what's to come and it has videos of other younger dads experiences and how to overcome possible judgment from other people. My partner also uses this app
Love it: So informative and user friendly. It's been such a gentle guide for my first time parenting.
Video Library
Discover a range of helpful video resources covering key topics like parenting support, mental health and well-being, and infant care.
.png?width=767&name=Image%20of%20(2).png)
.png?width=767&name=image%20(2).png)
.png?width=767&name=Untitled%20(1366%20x%20681%20px).png)
