Growing with every family
Baby Buddy is a free, multi-award-winning pregnancy and parenting app that became part of Babyzone in 2025. We're now building the digital backbone of Babyzone's mission, extending expert, evidence-based support from pregnancy all the way to a child's fifth birthday.
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2017
Founded by Best Beginnings
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2025
Joined Babyzone
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Now
Babyzone hub integration
Baby Buddy connects families digitally to their nearest Babyzone hub, with nearly 2,000 new registrations in Babyzone areas in the first six months
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Future
Extending age range
To become a full early years companion with content mapped to Good Level of Development requirements for school readiness
Pregnancy to age 1
Clinically informed content from first trimester through the first birthday, in multiple formats
Personalised journeys
Daily tips tailored to each parent type and your baby's exact developmental stage
300+ expert videos
Breastfeeding, mental health, LGBTQ+ families, physical activity and more
Work, money and legal support
A practical planning tool to help working parents navigate childcare, maternity/paternity leave, and key developmental milestones
"Baby Buddy is becoming the digital companion for every family, from the first scan to school, supporting parents with expert, personalised guidance every step of the way."
Babyzone, 2025–2030 StrategyAs the digital arm of Babyzone, Baby Buddy puts evidence-based support in parents' pockets around the clock, going far beyond what a weekly hub visit alone can offer, and building the seamless ecosystem at the heart of Babyzone's 2025–2030 strategy.