Extend your reach with a trusted digital partner
Baby Buddy works hand-in-hand with maternity and early years pathways, giving health visitors, midwives, GPs, and family services a free, clinically informed tool to share with every family they support, bringing expert support into families' homes, every day of the week.
Localised digital directory
Embed your local maternity and early years services directly in the app so families find you first
Referral pathway integration
Used by midwives, health visitors, GPs, infant feeding teams and children's centres as a trusted recommendation
Impact dashboard
Live reporting on registrations and content engagement across your commissioned area
Reaches families where engagement has not yet been achieved
22% of users earn under £25k; 20% speak English as a second language; works offline and data-light
Free for families you serve
No ads, no in-app purchases, no cost to the families in your area
Baby Buddy is ORCHA certified and endorsed by the Royal College of Midwives, Royal College of GPs, Royal College of Obstetricians & Gynaecologists, and more, giving commissioners confidence in every recommendation.
A localisation licence puts Baby Buddy in families' pockets around the clock, complementing every appointment, health visitor visit, and midwife interaction at no cost to families.
Endorsed by the UK's leading health bodies
Baby Buddy sits on the editorial board of these organisations, who review and endorse its clinical content.
Trusted by the teams who support families
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025
Simple navigation that parents can pick up and use without any guidance or training.
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025
Simple navigation that parents can pick up and use without any guidance or training.
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025
Simple navigation that parents can pick up and use without any guidance or training.
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025
Simple navigation that parents can pick up and use without any guidance or training.
“Baby Buddy fills the gap by being relational rather than purely instructional. It’s the app that actually feels like support.”
Surrey County Council, 0–19 Team
Positive, empowering messaging (such as “love your body”) rather than clinical lists of dos and don’ts.
“Baby Buddy fills the gap by being relational rather than purely instructional. It’s the app that actually feels like support.”
Surrey County Council, 0–19 Team
Positive, empowering messaging (such as “love your body”) rather than clinical lists of dos and don’ts.
“Baby Buddy fills the gap by being relational rather than purely instructional. It’s the app that actually feels like support.”
Surrey County Council, 0–19 Team
Positive, empowering messaging (such as “love your body”) rather than clinical lists of dos and don’ts.
“Baby Buddy fills the gap by being relational rather than purely instructional. It’s the app that actually feels like support.”
Surrey County Council, 0–19 Team
Positive, empowering messaging (such as “love your body”) rather than clinical lists of dos and don’ts.
A Tone That Feels Like a Trusted Friend
The language Baby Buddy uses is warm, friendly, and reassuring — written for parents, not clinicians. It feels like “a friend on the couch with a cup of tea”: supportive and calming, rather than overwhelming or preachy.
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025
A Tone That Feels Like a Trusted Friend
The language Baby Buddy uses is warm, friendly, and reassuring — written for parents, not clinicians. It feels like “a friend on the couch with a cup of tea”: supportive and calming, rather than overwhelming or preachy.
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025
A Tone That Feels Like a Trusted Friend
The language Baby Buddy uses is warm, friendly, and reassuring — written for parents, not clinicians. It feels like “a friend on the couch with a cup of tea”: supportive and calming, rather than overwhelming or preachy.
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025
A Tone That Feels Like a Trusted Friend
The language Baby Buddy uses is warm, friendly, and reassuring — written for parents, not clinicians. It feels like “a friend on the couch with a cup of tea”: supportive and calming, rather than overwhelming or preachy.
"Working with Baby Buddy, we helped families access trusted information that complements face-to-face care, bringing expert support directly into their homes, beyond clinic hours."
NHS maternity partner, 2025