Our Impact

At Babyzone, we are committed to making a meaningful difference in the lives of families with young children. To achieve this, research and impact tracking are at the heart of everything we do.

Decades of research confirm what families have always known: the earliest years shape everything that follows. More than 80% of brain development happens before age three, when over a million neural connections form every second – the raw wiring for learning, wellbeing and opportunity.


Babyzone exists to ensure every family can access the ideas, peers and support that make those moments count. Our model connects families, practitioners and partners through a self-reinforcing “Babyzone Flywheel” – where high-quality hubs, open learning and data-driven practice feed into national and global systems change.

 

Our research and impact activities include:

  • Tracking Family Demographics: We monitor attendance, postcode data, and socio-economic segmentation using Acorn CACI to identify target families.
  • Partner Programme Impact: Data from partners (e.g., breastfeeding clinics) on attendance, feedback, and sessions helps measure programme effectiveness.
  • Parent Feedback: Through parent panels, suggestion boxes, and surveys (200 parents interviewed via NPC), we assess parenting support, child development, safety, and engagement.
  • Case Studies: We collect family stories and quotes to highlight Babyzone's impact, building trust and showcasing individual journeys.
  • Research & Impact Advisory Board: We are forming a board of 5-7 academic experts to guide research and track impact, while staying informed on key studies (e.g., school readiness).
  • Academic Collaboration: Ongoing research with the University of Cambridge focuses on infant brain development and programme evaluation.

Our Impact

Together, we can make a difference and give every child the best start in life.
2024 Impact Report

Impact Report 2024

Learn more about our impact, our services and our plans for the future. 

Carly and Daughter

Case Study: Carly's Story

From Parent to Employee

Andy

Case Study: Andy's Story

How Babyzone empowered me as a parent 

61,737 hub visits

families visit on average eight times.

70%

from most disadvantaged communities.

4,416 classes delivered

evidence-informed and play-based.

260+ partners co-located

with us nationally.

 

88% of parents strongly agree that they met other parents and learnt useful tips

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Kindredstoriesphotography_Babyzone-178-1

 

300,000 WhatsApp community interactions

 

Her understanding of routine, hand movements and speech is a direct impact of what she has learnt every Wednesday at Babyzone Ameena, Barking & Dagenham
It feels like it’s therapyfor parents. The kids are safe and free. The parents can take part with them and feel relaxed. Parent at Babyzone
Thank you so much. This place has saved me… there has always been someone around to support me. Mother of newborn and toddler, Croydon
This is very interesting! I feel like I’m learning more every week! Parent at Babyzone