---
title: Babyzone | Research & Impact
description: Explore how Babyzone tracks outcomes, gathers feedback, and works with experts to provide evidence-based support that empowers families and improves lives.
image: https://babyzone.org.uk/hubfs/Kindredstoriesphotography_Babyzone-110%20(1)-1.jpg
---
[Matched funding live: every donation is doubled from 2-16 June.](https://donate.biggive.org/campaign/a05WS00000C7riEYAR)
[](https://babyzone.org.uk)
[](https://babyzone.org.uk)
- [About Us](https://babyzone.org.uk/about-us)
- [Our Model](https://babyzone.org.uk/our-model)
- [Our People](https://babyzone.org.uk/team)
- [Careers](https://babyzone.org.uk/careers)
- [Hubs](https://babyzone.org.uk/visit-us)
- [Volunteer](https://babyzone.org.uk/volunteer)
- [Our Programmes](https://babyzone.org.uk/programmes)
- [Partners](https://babyzone.org.uk/partners)
- [Academy](https://babyzone.org.uk/academy)
- Impact & Insights
- [Impact](https://babyzone.org.uk/research-impact)
- [Research](https://babyzone.org.uk/babyzone-research)
- News & Media
- [News](https://babyzone.org.uk/blogzone)
- [Media](https://babyzone.org.uk/media)
- [Baby Buddy](https://babyzone.org.uk/baby-buddy)
[Donate](https://babyzone.org.uk/donate)
- [About Us](https://babyzone.org.uk/about-us)
- [Our Model](https://babyzone.org.uk/our-model)
- [Our People](https://babyzone.org.uk/team)
- [Careers](https://babyzone.org.uk/careers)
- [Hubs](https://babyzone.org.uk/visit-us)
- [Volunteer](https://babyzone.org.uk/volunteer)
- [Our Programmes](https://babyzone.org.uk/programmes)
- [Partners](https://babyzone.org.uk/partners)
- [Academy](https://babyzone.org.uk/academy)
- Impact & Insights
- [Impact](https://babyzone.org.uk/research-impact)
- [Research](https://babyzone.org.uk/babyzone-research)
- News & Media
- [News](https://babyzone.org.uk/blogzone)
- [Media](https://babyzone.org.uk/media)
- [Baby Buddy](https://babyzone.org.uk/baby-buddy)
[Donate](https://babyzone.org.uk/donate)
# Our Impact
### At Babyzone, we are committed to making a meaningful difference in the lives of families with young children. To achieve this, research and impact tracking are at the heart of everything we do.
Decades of research confirm what families have always known: the earliest years shape everything that follows. More than **80% of brain development happens before age three**, when over a million neural connections form every second – the raw wiring for learning, wellbeing and opportunity.
Babyzone exists to ensure every family can access the ideas, peers and support that make those moments count. Our model connects families, practitioners and partners through a self-reinforcing **“Babyzone Flywheel”** – where high-quality hubs, open learning and data-driven practice feed into national and global systems change.
Our research and impact activities include:
- **Tracking Family Demographics:** We monitor attendance, postcode data, and socio-economic segmentation using Acorn CACI to identify target families.
- **Partner Programme Impact:** Data from partners (e.g., breastfeeding clinics) on attendance, feedback, and sessions helps measure programme effectiveness.
- **Parent Feedback:** Through parent panels, suggestion boxes, and surveys (200 parents interviewed via NPC), we assess parenting support, child development, safety, and engagement.
- **Case Studies:** We collect family stories and quotes to highlight Babyzone's impact, building trust and showcasing individual journeys.
- **Research & Impact Advisory Board:** We are forming a board of 5-7 academic experts to guide research and track impact, while staying informed on key studies (e.g., school readiness).
- **Academic Collaboration:** Ongoing research with the University of Cambridge focuses on infant brain development and programme evaluation.
## Our Impact
**Together, we can make a difference and give every child the best start in life.**
[](https://babyzone.org.uk/hubfs/Babyzone%20Impact%20Report%20HR9%202025.pdf)
### Strategy & Impact Report 2025
#### Learn more about our impact, our services and our plans for the future.
[](https://app-eu1.hubspotdocuments.com/documents/139651212/view/911585005?accessId=a25f57)
### Impact Report 2024
#### Learn more about our impact, our services and our plans for the future.
[](https://eu1.hubs.ly/H0gkjfV0)
### Case Study: Carly's Story
#### From Parent to Employee
[](https://eu1.hubs.ly/H0gkmg20)
### Case Study: Andy's Story
#### How Babyzone empowered me as a parent
## 94,365 hub visits
#### families visit on average eight times.
## 71%
#### from most disadvantaged communities.
## 7,891 classes delivered
#### evidence-informed and play-based.
## 260+ partners co-located
#### with us nationally.
>
>
> 88% of parents strongly agree that they met other parents and learnt useful tips
>
>
> 300,000 WhatsApp community interactions
>
>
> Her understanding of routine, hand movements and speech is a direct impact of what she has learnt every Wednesday at Babyzone Ameena, Barking & Dagenham
> It feels like it’s therapyfor parents. The kids are safe and free. The parents can take part with them and feel relaxed. Parent at Babyzone
> Thank you so much. This place has saved me… there has always been someone around to support me. Mother of newborn and toddler, Croydon
> This is very interesting! I feel like I’m learning more every week! Parent at Babyzone
[](https://babyzone.org.uk/)
Supporting families through early years with expert guidance, resources, and community connection. Every child deserves the best start in life.
[](https://www.fundraisingregulator.org.uk/directory/babyzone)
### Quick Links
- [About Us](https://babyzone.org.uk/about-us)
- [Our Team](https://babyzone.org.uk/team)
- [Hubs](https://babyzone.org.uk/visit-us)
- [Our Programmes](https://babyzone.org.uk/programmes)
- [Partners](https://babyzone.org.uk/partners)
- [Academy](https://babyzone.org.uk/academy)
- [Impact](https://babyzone.org.uk/research-impact)
- [Research](https://babyzone.org.uk/babyzone-research)
- [News & Media](https://babyzone.org.uk/blogzone)
- [Baby Buddy](https://babyzone.org.uk/baby-buddy)
### Contact Us
hello@babyzone.org.uk
Scale Space, 58 Wood Lane, London, W12 7RZ
Babyzone is a registered charity in England and Wales (1198316) and in Scotland (SC054355)
### Sign up to our newsletter here
Get the latest Early Years News Roundup delivered to your inbox
[Early Years News Roundup](https://share-eu1.hsforms.com/1Vneg2jsPR5C3b2eBW289Jw2b57kc)
[Donate](https://babyzone.org.uk/donate)
© 2026 Babyzone. All rights reserved. Making a difference in early years development.
- [Safeguarding Policy](https://babyzone.org.uk/hubfs/Babyzone%20Safeguarding%20Policy%20England%20-%20Updated%20Sept%202026%20(no%20appendix%20c).docx)
- [Privacy Policy](https://babyzone.org.uk/privacy-policy)
- [Safer Recruitment Policy](https://babyzone.org.uk/hubfs/Babyzone%20Safer%20Recruitment%20Policy%20-%20Updated%20Sept%202026.docx)
- [Whistleblowing Policy](https://babyzone.org.uk/hubfs/Babyzone%20Whistleblowing%20Policy%20-%20Updated%20Sept%202026.docx)