Babyzone is participating in the Champions for Children Campaign which goes live on the 4th of June 2024. This is a match-funding campaign which means your donation is DOUBLED.
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Research & Impact

At Babyzone, we are committed to making a meaningful difference in the lives of families with young children. To achieve this, research and impact tracking are at the heart of everything we do.

By understanding the challenges families face and measuring the outcomes of our programmes, we ensure our services are evidence-based, effective, and responsive to real needs.

This approach allows us to continuously improve, demonstrate accountability, and deliver measurable benefits to the communities we serve, empowering every child to reach their full potential.

Our research and impact activities include:

  • Tracking Family Demographics: We monitor attendance, postcode data, and socio-economic segmentation using Acorn CACI to identify target families.
  • Partner Programme Impact: Data from partners (e.g., breastfeeding clinics) on attendance, feedback, and sessions helps measure programme effectiveness.
  • Parent Feedback: Through parent panels, suggestion boxes, and surveys (200 parents interviewed via NPC), we assess parenting support, child development, safety, and engagement.
  • Case Studies: We collect family stories and quotes to highlight Babyzone's impact, building trust and showcasing individual journeys.
  • Research & Impact Advisory Board: We are forming a board of 5-7 academic experts to guide research and track impact, while staying informed on key studies (e.g., school readiness).
  • Academic Collaboration: Ongoing research with the University of Cambridge focuses on infant brain development and programme evaluation.
97% of parents said that Babyzone has had a positive impact on their experience of parenthood

Babyzone's Annual National Survey 2024

Our Impact

Together, we can make a difference and give every child the best start in life.

2024 Impact Report

Impact Report 2024

Learn more about our impact, our services and our plans for the future. 

Carly and Daughter

Case Study: Carly's Story

From Parent to Employee

Andy

Case Study: Andy's Story

How Babyzone empowered me as a parent 

3.1k evidence-informed classes ran

Babyzone's Annual National Survey 2024

Our Research

Babyzone actively shares insights on early childhood development through our own research and collaborates with leading universities to deepen understanding and enhance impact.

Research & Impact Report Headers

Putting Evidence into Practice 

Babyzone as an Intervention Demonstrating the Findings of the Better Purpose Targeted Review.

Research & Impact Report Headers (1)

Raising Agents, Not Just Thinkers 

In an age where AI is rapidly transforming what it means to be "smart," this report explores a more fundamental quality that will determine our children's future success: agency. 

Research & Impact Report Headers (2)

Aligning with the "Shaping Us Framework"

The Royal Foundation Centre for Early Childhood's "Shaping Us Framework" and Babyzone in Action. 

Cambridge and Wellcome Leap

Groundbreaking survey into infant brain development 

As part of the First 1000 Days (1kD) program, Babyzone partnered with the University of Cambridge and Wellcome Leap. 

21k visits by families 

Babyzone's Annual National Survey 2024

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Our early childhoods, the time from pregnancy to five, fundamentally shape our whole lives. (Royal Foundation, 2024)
80% of neural connections, which influence our thinking, behaviour, resilience, and response to stress, are formed by age 2. (Johnson & Smith, 2016)
Primary caregivers play the most crucial role, but they do not exist in a vacuum and their capacity and ability are inextricably linked with their own experiences when they were growing up and with the support they receive, as adults, from the communities around them (Royal Foundation, 2021)
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Get in touch with us: hello@babyzone.org.uk

Sign up to our newsletter here: Early Years New Roundup

 

Registered office: Scale Space, 58 Wood Lane, London, W12 7RZ

Babyzone is a registered charity in England and Wales (1198316).

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