The Baby Buddy App

Baby Buddy is a multi-award-winning pregnancy and parenting app for mums and dads. 

Baby Buddy gives you trusted information and ideas for pregnancy, birth and your baby’s first year.

Baby Buddy is based on the latest research, expert advice and parents’ experiences and helps you to:

• Look after your physical and mental health
• Understand the maternity care system and your choices
• Understand and look after your baby
• Build your confidence as a parent
• Have fun with your baby!

Baby Buddy also supports the work of frontline healthcare professionals and is integrated into the maternity care pathways of 48 sites nationwide.

In March 2025 Baby Buddy moved to a new home! Baby Buddy is now part of Babyzone, having started in 2014 in the charity, Best Beginnings.

What does this mean to users and participants in Baby Buddy content?
Not much really! There is no change to what data is held, or how it is used. The only change is that data is now managed by Babyzone.  You can read Babyzone’s Privacy Policy to find out more.  At any time you can email babybuddy@babyzone.org.uk to remove your Baby Buddy account and delete all your data, or discuss your consent if you’ve participated in a Baby Buddy video.  

Baby Buddy will continue to be free, advert free and endorsed by all key organisations.