Best Beginnings Episode 15: What Jodie Reed told us about isolation, volunteers and what policy alone can't fix
"You can answer the door in your pajamas, and you can tell them about really how difficult things are."
Jodie Reed, Co-CEO of Home-Start UK
There is a door somewhere in Britain being knocked on right now. Not by a social worker with a clipboard. Not by a health visitor running fifteen minutes late on a caseload that is too long. By a volunteer. Someone who lives nearby, who has been matched to this family and who will come back next week and the week after that. What happens when the door opens is not a service. It is something older and harder to fund.
Home Start UK has been doing this for over fifty years. There are 9,000 volunteers currently supporting more than 60,000 families across the country. Jodie Reed leads the organisation and she came to it having spent her career in government, in research, in the policy world, circling the same question from different angles: what does the family in those first years actually need? Not on paper. In practice.
The number that didn't settle
More than one in five parents with a young child say they rarely or never have meaningful contact with another adult outside their household. That is Home Start's own research. When it was put to Jodie that this might be a pandemic problem, that things would settle, her answer was direct. "People thought it was a pandemic baby issue. It'll settle down. And then it didn't."
The trend goes back at least a decade. Two forces are driving it. The first is technology; the way screens now allow us to meet surface-level social needs without genuine human contact and in doing so make it easier to turn inwards when under stress. The second is the slow erosion of professional touchpoints. People have less face time with their GPs than they once did. Health visitors have been under sustained pressure for years. The spaces in which parents might once have had a meaningful conversation with an early years worker have compressed. Each of these was a thread that tethered families to something wider. Each has frayed.
The families Home-Start UK now reaches reflect what years of fraying looks like. Nearly 60% report problems with their mental health. Around 70% are in households where no adult is in employment. High numbers are dealing with special educational needs or domestic violence at home. And Jodie's point about all of this is precise: you don't understand what a family is really carrying until you're in the door. Not from a referral form. Not from a screening tool. From showing up, week after week, until you've earned the kind of honesty that services rarely reach.
What a volunteer can do
From a family's perspective, the difference between a Home-Start UK volunteer and a statutory professional is not about competence or goodwill. It is structural. The professional has a limited appointment, a case to close, a referral to make. However brilliant they are, they don't have the framework to follow up. They can't build the kind of relationship over time that allows a parent to be truly honest about what life looks like.
The volunteer can. You can answer the door in your pajamas. You can say you haven't been out of the house in four days. You can admit you tried to apply for a nursery place and hit a wall and felt too stupid to try again. You can say these things because the person on the doorstep already knows your name and isn't going anywhere.
Over 90% of families who complete a Home-Start UKjourney say they feel more confident and more capable. Over 90% say they are more involved in their child's development. The volunteers don't wait for a report to tell them this. They see it in the room. And that visibility -the immediate, human evidence of a family beginning to hold itself - is what keeps 9,000 people giving their time.
The icing on the cake
There is a version of early years policy that believes the problem can be solved with better programmes. Structured interventions, evidence-based curricula, fidelity models, proven outcomes. These have become the dominant language of commissioning and they are not wrong. Programmes like Incredible Years are valuable, and Home-Start UK volunteers often deliver them.
But Jodie's challenge to this orthodoxy is worth hearing clearly. For most families, those programmes are the icing on the cake. Most families will never engage with a formal intervention. Their daily reality of support is not a structured programme. It is the playground, the community group, the person who already knows their name.
Government has said the right things. Ministers have explicitly encouraged local authorities to engage with voluntary and community organisations. The mood has shifted. But commissioning processes have not caught up with the rhetoric. Smaller charities often don't know how to access funding conversations. Contract durations are too short. And in the local authorities where austerity hollowed out children's centres and early years teams, the relationships between councils and voluntary organisations were cut along with the budgets. They cannot be rebuilt quickly.
"Parent support," Jodie says, "is not an intervention. It's not something you do to families." That distinction matters more than it might appear. An intervention implies a dose, a duration, an end point. What families in those first years most need is an infrastructure - sustained, local, trusted - that is there before the crisis, not deployed in response to it.
Jodie came to understand this not from a policy paper but from experience. She spent years at the Department for Education designing the free childcare offer. And then she had children. When her eldest was eight months old, the family moved abroad for a year. The thing she felt most was not the absence of services. It was the loss of her community. "Policy is not everything," she says. "What I've lost here is my community."
That door being knocked on right now, it is the infrastructure. It has been there for fifty years. And the most useful thing a government can do is make sure it stays open.
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