---
title: Babyzone Calls for Early Years to Count as Social Value in Public Procurement
description: Babyzone has written to the First Secretary of State, Louise Haigh MP, urging early years support be recognised in the Government's revised Social Value Model.
image: https://babyzone.org.uk/hubfs/1786044546970.jpeg
---

[Matched funding live: every donation is doubled from 2-16 June.](https://donate.biggive.org/campaign/a05WS00000C7riEYAR)

[![Babyzone\_PrimaryLogo\_Colour\_OnLight\_RGB-1](https://babyzone.org.uk/hs-fs/hubfs/Babyzone_PrimaryLogo_Colour_OnLight_RGB-1.png?width=1175&height=410&name=Babyzone_PrimaryLogo_Colour_OnLight_RGB-1.png "Babyzone_PrimaryLogo_Colour_OnLight_RGB-1")](https://babyzone.org.uk)

[![Babyzone\_PrimaryLogo\_Colour\_OnDark\_RGB-2](https://babyzone.org.uk/hs-fs/hubfs/Babyzone_PrimaryLogo_Colour_OnDark_RGB-2.png?width=1175&height=410&name=Babyzone_PrimaryLogo_Colour_OnDark_RGB-2.png "Babyzone_PrimaryLogo_Colour_OnDark_RGB-2")](https://babyzone.org.uk)

- [About Us](https://babyzone.org.uk/about-us) 
    - [Our Model](https://babyzone.org.uk/our-model)
    - [Our People](https://babyzone.org.uk/team)
    - [Careers](https://babyzone.org.uk/careers)
- [Hubs](https://babyzone.org.uk/visit-us) 
    - [Volunteer](https://babyzone.org.uk/volunteer)
- [Our Programmes](https://babyzone.org.uk/programmes)
- [Partners](https://babyzone.org.uk/partners)
- [Academy](https://babyzone.org.uk/academy)
- Impact & Insights 
    - [Impact](https://babyzone.org.uk/research-impact)
    - [Research](https://babyzone.org.uk/babyzone-research)
- News & Media 
    - [News](https://babyzone.org.uk/blogzone)
    - [Media](https://babyzone.org.uk/media)
- [Baby Buddy](https://babyzone.org.uk/baby-buddy)

[Donate](https://babyzone.org.uk/donate)

- [About Us](https://babyzone.org.uk/about-us) 
    - [Our Model](https://babyzone.org.uk/our-model)
    - [Our People](https://babyzone.org.uk/team)
    - [Careers](https://babyzone.org.uk/careers)
- [Hubs](https://babyzone.org.uk/visit-us) 
    - [Volunteer](https://babyzone.org.uk/volunteer)
- [Our Programmes](https://babyzone.org.uk/programmes)
- [Partners](https://babyzone.org.uk/partners)
- [Academy](https://babyzone.org.uk/academy)
- Impact & Insights 
    - [Impact](https://babyzone.org.uk/research-impact)
    - [Research](https://babyzone.org.uk/babyzone-research)
- News & Media 
    - [News](https://babyzone.org.uk/blogzone)
    - [Media](https://babyzone.org.uk/media)
- [Baby Buddy](https://babyzone.org.uk/baby-buddy)

[Donate](https://babyzone.org.uk/donate)

[← Back](https://babyzone.org.uk/blogzone)

# Babyzone Calls for Early Years to Count as Social Value in Public Procurement

![Babyzone Calls for Early Years to Count as Social Value in Public Procurement](https://babyzone.org.uk/hs-fs/hubfs/1786044546970.jpeg?width=400&name=1786044546970.jpeg)

[Sign Up To Our Early Years News Roundup](https://share-eu1.hsforms.com/1Vneg2jsPR5C3b2eBW289Jw2b57kc)

**Babyzone Calls for Early Years to Count as Social Value in Public Procurement**

**A £90bn opportunity**

Babyzone has written to the Rt Hon Louise Haigh MP, First Secretary of State, welcoming the publication of PPN 026 and the revised Social Value Model. The reforms double the weighting given to social value in major government contracts, aiming to ensure the £90 billion spent annually through public procurement creates tangible benefit in local communities.

**The gap in the model**

The model currently rewards suppliers for supporting jobs and skills, particularly for young people not in education, employment or training (NEET). Babyzone is calling for early years family support to be recognised alongside this, arguing that the roots of NEET outcomes reach back well before school-leaving age.

Children who are not school-ready at age five are nearly three times as likely to become NEET at sixteen. Yet early intervention spending has fallen 44% since 2010, while late intervention spending has risen by half over the same period.

**What Babyzone brings**

Babyzone runs free, barrier-free hubs for families with children aged 0 to 5, reaching those who need support most: 74% of families served live in the most deprived areas (IMD Deciles 1–4). The charity argues this kind of provision is measurable and reportable against contract KPIs in the same way as apprenticeship starts.

**The ask**

Babyzone has urged that the List of Community Programmes due to be published this autumn include early years and family support alongside employment and skills interventions, and has offered to contribute evidence to the guidance and meet with officials.

Read the [full letter.](https://babyzone.org.uk/hubfs/Letter_PPN026_Louise_Haigh_GL.pdf)

[Donate](https://babyzone.org.uk/donate)

 

[![Babyzone](https://babyzone.org.uk/hs-fs/hubfs/Babyzone_PrimaryLogo_Colour_OnDark_RGB-2-1.png?width=250&height=59&name=Babyzone_PrimaryLogo_Colour_OnDark_RGB-2-1.png)](https://babyzone.org.uk/)

 Supporting families through early years with expert guidance, resources, and community connection. Every child deserves the best start in life.

![Living wage](https://babyzone.org.uk/hs-fs/hubfs/Living%20Wage%20Employer%20Logo.png?width=100&height=79&name=Living%20Wage%20Employer%20Logo.png)

[![Fundraising Regulator badge with validation link](https://www.fundraisingregulator.org.uk/fr-badge/5bbc7fb5-38d5-4c79-aa8e-22ec919a9f84/en/colour)](https://www.fundraisingregulator.org.uk/directory/babyzone)

### Quick Links

- [About Us](https://babyzone.org.uk/about-us)
- [Our Team](https://babyzone.org.uk/team)
- [Hubs](https://babyzone.org.uk/visit-us)
- [Our Programmes](https://babyzone.org.uk/programmes)
- [Partners](https://babyzone.org.uk/partners)
- [Academy](https://babyzone.org.uk/academy)
- [Impact](https://babyzone.org.uk/research-impact)
- [Research](https://babyzone.org.uk/babyzone-research)
- [News & Media](https://babyzone.org.uk/blogzone)
- [Baby Buddy](https://babyzone.org.uk/baby-buddy)

### Contact Us

hello@babyzone.org.uk

Scale Space, 58 Wood Lane, London, W12 7RZ

Babyzone is a registered charity in England and Wales (1198316) and in Scotland (SC054355)

<https://www.linkedin.com/company/babyzoneuk/about/> <https://www.instagram.com/babyzone.global/> <https://www.tiktok.com/@babyzone.global?lang=en> <https://x.com/BabyzoneGlobal> <https://www.facebook.com/BabyzoneGlobal/>

### Sign up to our newsletter here

Get the latest Early Years News Roundup delivered to your inbox

[Early Years News Roundup](https://share-eu1.hsforms.com/1Vneg2jsPR5C3b2eBW289Jw2b57kc) 

[Donate](https://babyzone.org.uk/donate)

 © 2026 Babyzone. All rights reserved. Making a difference in early years development.

- [Safeguarding Policy](https://babyzone.org.uk/hubfs/Babyzone%20Safeguarding%20Policy%20England%20-%20Updated%20Sept%202026%20(no%20appendix%20c).docx)
- [Privacy Policy](https://babyzone.org.uk/privacy-policy)
- [Safer Recruitment Policy](https://babyzone.org.uk/hubfs/Babyzone%20Safer%20Recruitment%20Policy%20-%20Updated%20Sept%202026.docx)
- [Whistleblowing Policy](https://babyzone.org.uk/hubfs/Babyzone%20Whistleblowing%20Policy%20-%20Updated%20Sept%202026.docx)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin",
    "url" : "https://babyzone.org.uk/blogzone/author/admin"
  },
  "dateModified" : "2026-08-14T12:03:19.126Z",
  "datePublished" : "2026-08-14T12:03:15.000Z",
  "headline" : "Babyzone Calls for Early Years to Count as Social Value in Public Procurement",
  "image" : [ "https://babyzone.org.uk/hubfs/1786044546970.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://babyzone.org.uk/blogzone/babyzone-calls-for-early-years-to-count-as-social-value-in-public-procurement",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://babyzone.org.uk/hubfs/Babyzone_PrimaryLogo_Colour_OnLight_RGB.png"
    },
    "name" : "Babyzone"
  }
}
```